Twix has unveiled a new version of their popular chocolate biscuit bar. It comes as the brand announces its decision to shrink its original bars by 15 percent as they battle the cost of living crisis.
Twix was first introduced to the UK market in 1967 and customers went crazy over the caramel shortbread chocolate bar that consists of a biscuit applied with other confectionary toppings and coatings.
The chocolate bar is usually sold in a multipack – two fingers in one pack.
But in a bid to combat inflation, the original 23 gram bars have been changed to ones weighing just 20 grams.
The 23 gram bars were included in the four, nine and 16 multipacks, and have been swapped for the new 20 gram bars.
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One customer said: “Love these. Satisfies my need for chocolate without undoing my efforts to eat healthy.”
“My Children really loved these chocolate bars, just small enough for them and tasty. I would buy again,” a second commented.
Another wrote: “Smaller size with individual wrapping. Really good snacking size with good taste.”
“Loving the smaller size and individual wrapping. Perfect for a sweet snack on the go and controlling the calories intake,” a fourth chimed.
