Today News Journal
    What's Hot

    Belvidere Jeep factory shuts down in one casualty of EV transition

    March 23, 2023

    When a client is a little too curious about the work you do

    March 23, 2023

    Filed an amended tax return with the IRS? You have a 20-week wait.

    March 23, 2023
    Facebook Twitter Instagram
    Facebook Twitter Instagram
    Today News Journal
    Contact Us
    • Home
    • Trending
    • Business
    • Health
    • Technology
      • Automobile
      • Gadgets
      • Mobiles
      • Robotics
    • Lifestyle
      • Culture
    • Sports
    • Travel
    • Editorials
    • News
      • Politics
    Today News Journal
    Home » Culture » Google Ranking Factors Overview
    Culture

    Google Ranking Factors Overview

    James MartinBy James MartinMarch 10, 2022No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Google ranking algorithm
    This is a short overview of the number of factors Google takes into consideration in their ranking algorithm. So, this is what actually is in this ranking algorithm.

    Domain level link features aka “Domain authority” is the first ranking factor. You can think of the domain authority as all the links from other websites pointing to all pages of your website. As well as appreciating the content on your website (keywords) Google also cares about the relationships of other website with you site through linking to your pages. There are a lot of features in the Google algorithm on domain authority e.g. number of links, quality of the websites linking to your site, etc.

    The second factor is page level link feature or “Page authority”. As opposed to domain authority which look at all links to all pages of your website, page level authority index is only looking at the page level.

    Next on the list is page level keyword and content features aka “Keyword targeting”. This is all about your focus keywords. If your keyword is “mobile phone repair” you would probably make sure your website has the exact keyword phase you’re targeting. Because of Google topic modeling algorithm it is advised to also include topical variations of your chosen keyword. Topical variations are the connected or related keywords, in our case with the mobile phone repair these can be “screen”, “battery” or phone models or manufacturer names.

    Page level, keyword agnostic features are another ranking factors. These include page loading speed, mobile friendliness, content uniqueness, size/length etc. If many people search for a specific keyword on mobile and you want to be found on search results you have to make sure your webpage is mobile friendly. Likewise if people are searching for an in-depth topic and looking for a latest specific study on the web and you want your website to feature in the search results your website needs to have a very specific page with a unique and relevant content.

    Engagement, data query and traffic. This factor have been making a breakthrough, several years ago no one even considered it as one of the ranking factors. When I talk about engagement, traffic and data I mean things like pogo-sticking and query success.

    Pogo-sticking is best described using an example. Let’s say you search a keyword on Google. After submitting your query Google displays a list of results. You then click on the first result in this list and go to the webpage but then immediately come back to the search list and click on the second result. What it indicated to Google is that the first result is not the best one because you did not spend time exploring it but instead came back and selected a different one. You need to make sure this does not happen with your website because this is a metric of a successful query or good experience which Google is paying close attention to.

    Domain level, brand features. Another factor that Google likes to see. This includes direct visits, branded search, brand affinity. What is means is that Google looks at your domain and says “Okay, this domain is really connected to a particular topic… let’s rank them higher to this topic queries”. For instance, you might have seen many hotel reviews from TripAdvisor. So if you search for a holiday or hotel review you will often stumble upon and result from TripAdvisor. And after interacting with the TripAdvisor webpages, you add their brand name to your next hotel review search query. And what it tell Google is “maybe when people are performing the search without the brand attached we should be ranking this brand higher in our results”.

    Similarity to the domain level, brand features, domain level, topic and keyword associations is a connection of your domain name with a specific topic or keyword. For example moz.com, an online marketing and SEO software provider, has a positive association with the keyword “SEO”. If you add to your queries this keyword moz.com webpages are most likely to be in the search results. This is because Google has a topic association with moz.com.

    Moving on to the next factor, which is domain level, keyword agnostic features. Like the page level agnostic feature this factor is focusing on the domain level. Things like TLD extension, spam level, trust signals, traffic data are all elements of the domain agnostic features. TLD is top level domain, mywebsite.com, website.org and so on. Google would check things like is this domain flagged up a spam, is it registered in a way other trusted domains are, does it have contact information, etc.

    Social engagement feature. This is the last but not the least important ranking factor. It is argued that this factor is not very important, though more and more recommendations from leading SEO analytics providers highlight its indirect role in the ranking algorithm. This factor includes tweets, Facebook, Google+ likes and shares.



    Source by Anton Sirik

    Related posts:

    1. Will The Pandemic Transform Into An Endemic? 5 Considerations
    2. Best Mobile App Marketing Strategies for Bigger Success
    3. AOL Support That You Can Count On
    4. Capital and Ideology by Thomas Picketty
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleWomen were once deemed too weak to work in Chinese restaurant kitchens. These chefs are proving doubters wrong
    Next Article See why a herd of sheep marched down this famous Parisian avenue
    James Martin
    • Website

    Related Posts

    How Cryptocurrencies Are Adding Complexity to the Divorce Process

    March 20, 2023

    Fear Not, China Is Not Banning Cryptocurrency

    March 20, 2023

    The “Experts” Are Getting Crypto All Wrong

    March 20, 2023

    What Cryptocurrencies Are Good to Invest in?

    March 20, 2023

    Leave A Reply Cancel Reply

    Search
    Categories
    • Automobile
    • Business
    • Coronavirus
    • Culture
    • Editorials
    • Finance
    • Gadgets
    • Health
    • Lifestyle
    • Mobiles
    • Money
    • News
    • Politics
    • Sports
    • Technology
    • Travel
    • Trending
    • World
    Latest Posts

    Belvidere Jeep factory shuts down in one casualty of EV transition

    March 23, 2023

    When a client is a little too curious about the work you do

    March 23, 2023

    Filed an amended tax return with the IRS? You have a 20-week wait.

    March 23, 2023

    Lindsay Lohan, Jake Paul face SEC charges over crypto ads

    March 23, 2023
    • Facebook
    • Twitter
    Don't Miss
    News

    Belvidere Jeep factory shuts down in one casualty of EV transition

    By James MartinMarch 23, 20230

    Workers and small businesses in Belvidere, Ill., are dealing with the aftermath of mass layoffs,…

    When a client is a little too curious about the work you do

    March 23, 2023

    Filed an amended tax return with the IRS? You have a 20-week wait.

    March 23, 2023

    Lindsay Lohan, Jake Paul face SEC charges over crypto ads

    March 23, 2023
    • Facebook
    • Twitter
    About Us

    Hello friends, I am James Martin. Welcome to my blog todaynewsjournal.com. We are a team of experienced journalists who are passionate about delivering the latest news and current events to our readers. Our editorial team is dedicated to providing the most accurate and up-to-date information possible. We aim to be your go-to source for news and current events. Here on this site, You will get up to date information regarding all important categories like business ideas, health tips,... (Read More)

    Latest News

    Belvidere Jeep factory shuts down in one casualty of EV transition

    March 23, 2023

    When a client is a little too curious about the work you do

    March 23, 2023

    Filed an amended tax return with the IRS? You have a 20-week wait.

    March 23, 2023
    SIGN UP NEWSLETTER

    Join The Conversation sign up to receive emails for The Daily special tips general info.

      Facebook Twitter Instagram Pinterest
      • Home
      • Editorials
      • Get In Touch

      Copyright © 2021-2023 · Today News Journal Privacy Policy

      Type above and press Enter to search. Press Esc to cancel.

      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
      Cookie SettingsAccept All
      Manage consent

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT

      Sign In or Register

      Welcome Back!

      Login to your account below.

      Lost password?