Fb Fails to Appease Organizers of Advert Boycott

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SAN FRANCISCO — Mark Zuckerberg and Sheryl Sandberg, Fb’s two prime executives, met with civil rights teams on Tuesday in an try to mollify them over how the social community treats hate speech on its website.

However Mr. Zuckerberg, Fb’s chief government, and Ms. Sandberg, the chief working officer, didn’t win its critics over.

For greater than an hour, Mr. Zuckerberg, Ms. Sandberg and different Fb executives mentioned the corporate’s dealing with of hate speech over Zoom with representatives from the Anti-Defamation League, the Nationwide Affiliation for the Development of Coloured Individuals and Colour of Change. These teams have helped push hundreds of companies, akin to Unilever and Greatest Purchase, to pause their promoting on Fb in current weeks to protest its dealing with of poisonous speech and misinformation.

The teams mentioned they mentioned their calls for with Fb’s leaders, together with the hiring a prime government with a civil rights background, submitting to common impartial audits and updating its neighborhood requirements, based on a statement from the Free Press advocacy group, whose co-chief government, Jessica J. González, was on the decision.

However Mr. Zuckerberg and Ms. Sandberg didn’t comply with all of these requests, representatives of the teams mentioned. As a substitute, they mentioned, the Fb executives reverted to “spin” and firing up its “highly effective P.R. machine.”

“As a substitute of committing to a timeline to root out hate and disinformation on Fb, the corporate’s leaders delivered the identical outdated speaking factors to attempt to placate us with out assembly our calls for,” Ms. González mentioned.

“They confirmed as much as the assembly anticipating an A for attendance,” mentioned Rashad Robinson, head of Colour of Change, in a name after the assembly. “Attending alone just isn’t sufficient.”

Fb didn’t instantly reply to a request for remark.

For weeks, Fb has confronted rising stress to deal with hate speech and misinformation throughout its website. Rivals like Twitter and Snap have lately taken motion in opposition to untruthful or inflammatory posts from President Trump on their platforms, however Fb has resisted doing something, citing the significance of free speech. Fb staff have pushed again in opposition to the shortage of motion, staging a virtual “walkout” final month. And within the weeks since, more than 300 advertisers have joined the hassle to boycott Fb.

Fb executives have taken an more and more conciliatory tone because the boycott has grown. On Wednesday, the corporate additionally plans to launch the ultimate a part of a yearslong audit of its civil rights insurance policies and practices. The auditors have been examining how Fb handles points like hate speech, election interference and algorithmic bias.

Mike Isaac reported from San Francisco and Tiffany Hsu from Hoboken, N.J.

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